Integrating Course Learnings into My Digital Marketing Strategy
This month’s coursework has been instrumental in shaping the digital marketing strategy for my case study organization, serving as a critical building block for my Final Project. One of the most valuable aspects of the course has been the focus on optimization strategies and performance analysis, which align directly with the "Evaluation, Control, and Continuous Improvement" section of my Digital Marketing Plan. Through this course, I’ve developed a more detailed understanding of how to set and measure key performance indicators (KPIs) effectively. I learned that ongoing assessment is vital for ensuring that marketing strategies remain aligned with organizational goals. This knowledge will be crucial as I finalize the evaluation and control measures for my case study, allowing me to propose strategies that are both measurable and scalable. Additionally, the coursework has reinforced the importance of aligning marketing goals with overall business objectives, which ties direct...